“FIRST SPRING” - DIGITAL FILM BY PRADA
“First Spring” – Prada’s latest collaboration with pioneering Chinese artist Yang Fudong – is an exclusive digital platform that will exist only online. Starting January 18th, the movie will be available to view online at Prada.com for the entire season – while The New York Times will host it for only 24 hours. “First Spring” will officially be unveiled as the Spring/Summer 2010 menswear advertising campaign.
